国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Global EditionASIA 中文雙語Fran?ais
Culture
Home / Culture / Heritage

Planting a cultural seed

By Yang Feiyue | China Daily | Updated: 2019-07-13 10:19
Share
Share - WeChat
[Photo/go.huanqiu.com]

After months of construction, Yongyuan opened in late June.

The southern building which used to be Sanlu Plant's production area now serves a space for the high-end customization and innovation of intangible cultural heritage, while the eastern facility offers immersive exhibition experiences.

The building in the north has been transformed into a retail space, where visitors can buy products such as handmade bags and traditionally created art.

Yongyuan park will focus on the development of intangible cultural heritage. It was set up to allow inheritors to work with designers and find ways to blend the traditional arts more seamlessly into public life.

So far, many inheritors are confined to limited development space, says Li.

The cultural product concept falls behind the times and is separated from modern design and sales, he adds.

"We need to bring together good designers and intangible culture inheritors for product innovation," Li says.

During the opening ceremony of Yongyuan, Beijing Capital Land signed strategic cooperation agreements with a host of traditional art workshops, guilds and institutes of higher learning.

The Beijing company also aims to integrate investment, technological research and retail facilities to further promote Chinese intangible cultural heritage as well as investing in a 5 billion yuan cultural foundation.

The goal is to help every link in the intangible culture industry chain-from designers and inheritors to producers-to solve their problems and convert intangible culture into marketable products with a practical value, Li says.

When a product is created, the Beijing company will invest in its production, increase its added value and help it to gain market presence.

Li says Beijing Capital Land will also use its outlet shops across the country to promote products bearing elements of intangible culture.

To date, the company has also reached strategic agreements with several online retail giants, including Alibaba, JD and Vipshop, to boost sales of these products.

The goal is to enable customers to better appreciate the beauty of Chinese culture and to build uniquely Chinese cultural brand, Li says.

Authorities expect the park to become a testing ground for national efforts in intangible cultural heritage protection.

|<< Previous 1 2 3 4 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
松滋市| 广灵县| 石泉县| 庆城县| 噶尔县| 潮安县| 石狮市| 怀来县| 丰都县| 奉贤区| 吐鲁番市| 那曲县| 化州市| 齐齐哈尔市| 井冈山市| 托克托县| 武威市| 惠东县| 鄂尔多斯市| 延庆县| 东源县| 二连浩特市| 通州区| 沾化县| 呼图壁县| 赤壁市| 万荣县| 平乐县| 青浦区| 蓬安县| 崇礼县| 高密市| 富宁县| 石楼县| 当涂县| 普宁市| 弥渡县| 育儿| 拜泉县| 韶关市| 蒲江县|