国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Xiao Guan Tea aims to expand its aroma

By Wang Zhuoqiong | China Daily | Updated: 2019-07-12 09:15
Share
Share - WeChat
The display section of Xiao Guan Tea at a department store in Beijing's downtown area. [Photo provided to China Daily]

Xiao Guan Tea, which is known for offering a luxurious aluminum small-sized container to keep tea leaves for each single brew, has recently rolled out new lines of large-sized packages for multiple brewing, as part of efforts to diversify its product range and expand customer reach.

The tea maker has expanded the size of each package to 40 to 50 grams, featuring six types of teas including Long Jing and Pu'er, at a more affordable price of 150 yuan ($21.84) per package.

In comparison, its high-end product is designed at 4 grams for each brew at 50 yuan.

"The design of the bigger package is intended to offer convenience to people who have a habit of tea drinking on a daily basis at an average price and standard quality," said Mei Jiang, general manager of marketing center of Xiao Guan Tea, at the launch event on Wednesday in Beijing.

Mei said, unlike coffee, in tea selection and purchase, it is harder for consumers to tell which tea is good due to the lack of industrial standards.

The Beijing-based company has spent two years building up standards in the tea industry, from planting, harvesting, manufacturing and monitoring to control the consistent quality of each package of products.

Adopting materials and techniques from formula milk, the new package means the tea leaves will last longer in terms of taste and flavor once it has been opened, said Mei.

He added that the company is also developing colorful and fashionable wrapping for younger consumers later this year, or even tea bag products similar to Lipton tea under Unilever.

The average age of consumers buying Xiao Guan Tea online is between 18 and 35, lower than the average age of consumers of traditional tea products, Mei said.

Xiao Guan Tea's customer base is mostly female and 70 percent are under 40.

Launched in 2012, the tea maker, which focuses on a luxury retail experience at high-end shopping centers, has expanded quickly to more than 600 franchise stores and is available at 5,000 other retail stores in the country.

Its e-commerce distribution has expanded to Tmall and JD. In 2018, Xiao Guan Tea's retail sales reached 2 billion yuan, ranking as the No 1 tea brand in the country. This year, the growth is expected to be 10 to 20 percent, said Mei.

Its investment on research and development is more than 30 million yuan.

One out of five products are sold online. Its 1.5 billion yuan manufacturing plant at Huangshan Mountain is expected to go into production this year.

Zhu Danpeng, a food and beverage analyst, said the company is going to build more brands, distribution channels, consumers and retail scenarios to enhance its brand awareness and increase customer reach.

Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
文安县| 东城区| 祁东县| 扶绥县| 襄城县| 牙克石市| 偏关县| 女性| 双桥区| 余江县| 星座| 昌宁县| 沂源县| 安国市| 兴宁市| 抚远县| 潞西市| 苏州市| 泾阳县| 灌南县| 九寨沟县| 绥滨县| 雷波县| 多伦县| 惠东县| 道真| 大埔县| 和静县| 巴彦县| 蒲江县| 马公市| 赣榆县| 延津县| 富平县| 深泽县| 青浦区| 桐柏县| 三台县| 榆中县| 内丘县| 二连浩特市|