Six trends in China's luxury industry
By Zhang Jie |
chinadaily.com.cn |
Updated: 2018-09-30 06:40
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5 Digital marketing based on urban clusters is crucial to reach and transform buyers in lower-tier cities.
According to the report, 16 percent of online luxury buyers come from cities at the third-tier or below, a figure that far exceeds the 8 percent in first-tier cities and 9 percent in second-tier cities. In addition, 51 percent of consumers from lower-tier cities buy luxury goods at stores near larger cities after doing online research, the report said.
