LONDON - One of the world's fastest growing and influential social media firms musical.ly became the latest member to join a cyberbullying taskforce launched by Britain's Prince William, the Duke of Cambridge.

Prince William has brought together a collaboration of the most influential names in media, gaming, social media and internet provision, alongside charities, parents and children, to find new ways of reducing the impact of cyberbullying.

The new members were confirmed at the latest meeting of the taskforce, which took place on Tuesday, at Founders Factory in West London.

Chair of the Taskforce Brent Hoberman said the organization is delighted that musical.ly is joining the taskforce. "As key players in the digital lives of young people, it's great that they are joining other industry and charity leaders to help ensure the cyberbullying taskforce has the maximum positive impact for as many young people as possible."

Alex Zhu, co-founder of musical.ly, said: "We are honored to be a part of the Taskforce's efforts and excited for the opportunity to collaborate with other industry leaders similarly committed to taking action against cyberbullying."

"At musical.ly, we are committed to fostering a safe and welcoming environment for our users. We've added numerous protective measures over even the past few months alone, and we look forward to working together with others in the Taskforce to address this industry-wide challenge and improve the online experiences we each provide."

Tens of millions of people use the app created by musical.ly. It is one of the few apps to come out of China to become a smash global hit.

The taskforce's action plan includes a national, youth-led code of conduct for the internet (Stop Speak Support) and supporting campaign. Taskforce members are also building a universal strategy for information, ensuring all online resources for support and help, whether aimed at young people or parents, are high quality, reliable and have common themes.