国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Global EditionASIA 中文雙語(yǔ)Fran?ais
Lifestyle
Home / Lifestyle / People

Optimistic outlook

By Yang Yang | China Daily | Updated: 2018-01-05 08:46
Share
Share - WeChat
Tang with Duan Yihong (middle) and Wu Xiubo, two actors who won Men of the Year, at the awards ceremony. [Photo provided to China Daily]

Explaining why he was possibly chosen as the publisher, Tang says: "The Chinese market is big and important. So a brand with a long history needs a team that can keep proposing creative ideas to meet the demands of a market dominated by young people."

By young people, Tang means those under 30 years old.

"China is changing fast, especially in the recent two years. And each month we talked about different topics when my boss visited China.

"One month, it's shared bikes. Then it was apps for laundry.

"With the apps, people will appear at your door to collect your laundry. Or you can enjoy a manicure at your office via an app on your phone," he says.

"It (the providing of the services) is not possible in many markets. But labor costs in China are comparatively low," he says.

Chinese brands have already started influencing other markets.

"What you do (in China) is also attracting other people's attention, and is thus having a big influence," says Tang.

Since he took the job on Aug 1, Tang has reorganized the administrative and editing systems, so that interactions among the different departments-marketing, planning and editing-are smoother.

Now, the editorial team takes more interest in producing quality content for branding and marketing.

For instance, for the annual celebration on Dec 15, fashion editors at GQ China helped the 10 men of the year with their hair, makeup and outfits. And they filmed the process and shared the videos on WeChat.

They also built an on-site studio to collect videos of the men of the year, besides taking photos of them.

"It is more interesting for both the stars and netizens," Tang says.

Before GQ China, Tang worked in marketing and branding for magazines for seven years, with stints at Bloomberg Businessweek and Esquire.

Tang, who is a Libra, advocates the idea that men should not only have a stylish look and an interesting soul, but also a profound understanding of the world.

He loves the in-depth features in GQ magazines, besides jogging, swimming and tennis to keep fit.

Describing GQ, he says: "Despite being a fashion magazine, we have an editorial team to do in-depth reporting because we want to provide Chinese men with something interesting and profound about our society."

Explaining how the process works, he says that in one instance six GQ editors spent six months collecting 800,000 characters of material on rhinitis in China's big cities, but in the final version, readers got only 10,000 characters.

"We invest a lot in such reports, but they give us a unique quality," says Tang.

Finally, he says he hopes Chinese men, especially those who tend to stay indoors, such as those in the IT industry, pay more attention to their appearances.

"They are very interesting people, but appearance, which reflects one's inner character, is also very important."

Contact the writer at yangyangs@chinadaily.com.cn

|<< Previous 1 2 3   
Most Popular
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
南华县| 南阳市| 西畴县| 新竹市| 视频| 同德县| 伊宁市| 金阳县| 东莞市| 瑞昌市| 抚顺市| 咸阳市| 汕尾市| 建德市| 永登县| 柘城县| 高邑县| 浦县| 敦化市| 城市| 遂溪县| 阜平县| 珠海市| 运城市| 蕉岭县| 阿拉善盟| 东乡县| 喀什市| 桐乡市| 新闻| 虞城县| 广西| 奉新县| 平安县| 定远县| 凭祥市| 鲜城| 汝州市| 腾冲县| 丰镇市| 垦利县|